Every known starts with an unknown, and for the launch of our UQ brand campaign, it’s a story centred around the universal unknown of darkness. We follow the story of a little girl who is afraid of the dark. Only through understanding it does she become curious of it. In many ways, it’s symbolic of the learning journey we can all embark on. When you learn everything there is to know, you ultimately conquer the unknown. 

Client: University of Queensland 
Copywriters: Wayne Smith, Ash Kennedy
Creative Partner/Art Director: Carissa Jackson

Creative Director: Chris Little

Director; Nick Robertson
Agency: Ogilvy

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