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Every known starts with an unknown, and for the launch of our UQ brand campaign, it’s a story centred around the universal unknown of darkness. We follow the story of a little girl who is afraid of the dark. Only through understanding it does she become curious of it. In many ways, it’s symbolic of the learning journey we can all embark on. When you learn everything there is to know, you ultimately conquer the unknown.
Client: University of Queensland
Copywriters: Wayne Smith, Ash Kennedy
Creative Partner/Art Director: Carissa Jackson
Creative Director: Chris Little
Director; Nick Robertson
Agency: Ogilvy
13 HEALTH
BRISBANE
NORTH PHN
13 HEALTH
BRISBANE
NORTH PHN
WORLDCARE
WORLDCARE
WORLDCARE
UGLY XMAS RASHIE
WAYNE
SMITH
AD
SMITHERY
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