Every known starts with an unknown, and for the launch of our UQ brand campaign, it’s a story centred around the universal unknown of darkness. We follow the story of a little girl who is afraid of the dark. Only through understanding it does she become curious of it. In many ways, it’s symbolic of the learning journey we can all embark on. When you learn everything there is to know, you ultimately conquer the unknown.
Client: University of Queensland
Copywriters: Wayne Smith, Ash Kennedy
Creative Partner/Art Director: Carissa Jackson
Creative Director: Chris Little
Director; Nick Robertson
Agency: Ogilvy
13 HEALTH
BRISBANE
NORTH PHN
13 HEALTH
BRISBANE
NORTH PHN
WORLDCARE
WORLDCARE
WORLDCARE
UGLY XMAS RASHIE
ABOUT
ME
![WACKIE.jpg](https://static.wixstatic.com/media/81f3ea_1405fde65db84683885188c763db6631~mv2.jpg/v1/fill/w_589,h_460,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/WACKIE.jpg)
Thanks for dropping by.
Hi, I'm Wayne, copywriter by craft, conceptual at heart. I've had the good fortune of working with many talented creatives around the world – 13 years of which were spent in the U.K. and Europe – but now, I'm back in Brisbane.
I love it when things get creatively freaky between media platforms. I've been lucky enough to be part of several multi-award-winning pieces that exploit their media and the craft. I've also worked on major global roll-outs that span five countries and as many languages, and I seem to have an unhealthy obsession with sound.
There's something pure about the power of sound and haters gonna hate, but good radio is a beautiful thing. Fortunately, I also possess a groovy kind of love for TV, digital, OOH, content creation and DM – a genuine first-born kind of love, not that middle-child kind. Just to be clear.
My work has been shaped by a vast and varied client list which includes – BP, James Hardie, KFC, Roche Pharmaceuticals, Samsung, Bosch Security, Sekisui, Peet, Brisbane Festival, COI U.K, QLD Government, Sunsuper, Allianz, Greyhound Australia, Virgin Media, Diageo, Microsoft Xbox, Lectra and more.
I have also had the chance to get a feel of both ends of the awards paddling stick – as both a jury member for Creative Circle and the NY Ad Festival and as an award winner.
I'm available for large or small projects, locally, remotely and interstate. If you'd like to know more or have a swift f2f, then get in touch. Look forward to working together.
m: 0450283743
wildbean cafe 'Drives you cravey'
AXIS Awards 2024 - Silver. Film Craft - Driection
wildbean cafe 'Drives you cravey'
AXIS Awards 2024 - Silver. Radio
Brisbane North PHN 13HEALTH
BADC Outdoor/Indoor/Transit Campaign - Bronze
Brisbane North PHN 13HEALTH
Brisbane North PHN 13HEALTH
UQ's Unknown Explored
UQ's Unknown Explored
#BeginwithaBulmers
#BeginwithaBulmers
Media Week-Gold. Best Campaign under 250k
#BeginwithaBulmers
Arqiva Commercial Radio Awards-Winner
#BeginwithaBulmers
AOP Digital Publishing Awards-Winner
War Child XFM Naked Breakfast
War Child XFM Naked Breakfast
Sony Radio Academy Awards-Gold
Lost Takeover/ Disney
Lost Takeover/ Disney
Mobius Awards- Best in Show nomination
Lost Takeover/ Disney
Sony Radio Academy Awards-Bronze
Campbelltown Tennis Club
New York Intl Ad Fest- Best Copywriting- Bronze
Radio. PLG #14